In an attempt to be more Indonesian, I have embarked on a great local tradition—trying to “lighten” myself. Here's how it works:
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1. Fall prey to pervasive and persuasive local ads which tout the need to be more light skinned (see ad below). Common themes in ads appeals to the happiness and attention (from the opposite sex) you will receive when more white.

2. Go out and buy any variety of lotions which promise lighter skin.
3. Apply generously.
4. Bask in the results.