The Economist magazine has a fun way to measure Purchasing Power Parity (how much buying power the equivalent of a US dollar has in different currencies). It is called the Big Mac Index and it basically compares the price of a Big Mac at McDonalds’ in different countries. The prices for Big Macs range from $1.90 (Hong Kong) to $7.20 (Norway) in the latest index (http://www.economist.com/markets/bigmac/?CFID=142952265&CFTOKEN=66843563 ).
Perhaps another interesting indicator using the same restaurant would be the McDonalds availability index. It would measure the number of McDonalds per million people as a way of gauging the assimilation of the country or area into “the world”. For example if New Mexico has 50 McDonalds and 2 million people, it would have a McDonalds availability index of 25 and if Jakarta has 35 McDonalds and 12 Million people, it would have a McDonalds availability index of 2.9.
Lombok, an island adjacent and similar in geography and population to Bali, became our latest tourist destination for 6 days. We were told to “visit it now!” and see it in its traditional state as the Indonesian government has targeted it to be the next Bali and is building a new international airport and has invited in big tourist resort corporations from Dubai etc… to develop large resorts around the island.
Here’s what we currently found in Lombok:
Great mountain waterfalls
friends at a Sasak Village (Sasak is the main tribe of Lombok)
great beaches and snorkling. Exotic sea life spotted included giant turtles, parrot fish, clown fish, flying fish, angel fish and tang fish. Unfortunately I lost my wedding ring (again).
great mountain vistas after a 6 mile trek through the rain forest (only Eric, Neil and I did this). The mountain in the background is Rinjani (around 10,000 feet) and the caldera below contains a huge lake and smaller cinder cone (google Mount Rinjani images for truly amazing pictures).
trash on our Rinjani Trek, which is ironic as Indonesia is hyping Rinjani treking as part of it's eco-tourism development. Apparently they forgot to tell their guides, who throw trash everywhere.
traditional Lombok weaving and clothes. Hope and Janet did this while I was trekking
giant insects
Quite by accident, Janet and Hope also found and ate at the only McDonald’s on Lombok (population 6 million), giving it a current McDonalds availability index of 0.16. I bet that index will be much higher the next time we visit. I just hope the index for all the beautiful traditional things on Lombok remains as high or higher too.
1 comment:
Another commodity index might be a "tall" cup of Starbucks. That would combine availability with affluence--how many could afford a cup of coffee for $1.75 if it were available.
Thanks for the update!
John
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